Fathom Analytics
A simple, privacy-first alternative to Google Analytics.
Fathom provides powerful, easy-to-understand analytics without the complexity, while keeping your data forever.
Product Highlights
- Custom Event Tracking: Collect detailed information about user interactions, such as newsletter sign-ups, link + button clicks, and e-commerce sales, to gain valuable insights for optimizing your campaigns.
- Detailed Reports: Receive email reports weekly or monthly, allowing you to track metrics without logging in.
- Privacy Law Compliance: Fathom is fully compliant with GDPR, CCPA, ePrivacy, PECR, and other privacy laws, providing essential insights into traffic sources without compromising privacy.
Use Cases
- Website Analytics: Get actionable insights into your website's performance, such as traffic sources, most popular content, and e-commerce analytics.
- Marketing Campaign Analytics: Track the effectiveness of your digital marketing campaigns to measure ROI.
- User Behavior Tracking: Understand how visitors interact with your website, helping you optimize user experience.
Target Audience
Fathom can be used by website owners, online marketers, web developers, and anyone looking for a simple, privacy-focused analytics solution.