HockeyStack
HockeyStack is the Command Center™ for B2B revenue teams, helping marketing teams drive pipeline efficiently and sales teams close deals faster with modern attribution, holistic buyer journeys, and account insights.
Product Highlights
- Feature 1: Unified Marketing & Sales Analytics, providing a comprehensive view of the impact of online and offline marketing activities alongside sales and outbound touchpoints.
- Feature 2: Advanced analytics and measurement, enabling you to identify what drives revenue with modern attribution, machine learning & marketing mix models.
- Feature 3: Sales Intelligence, allowing you to identify anonymous website visitors and accounts, build target account lists using signals, first- and third-party intent, track account activities with buyer journeys, and get real-time alerts.
Use Cases
- Use case 1: Marketing Operations, including campaign performance analysis, planning, budgeting, and forecasting.
- Use case 2: Sales Team Enhancement, by providing insights into prospect behavior, tracking their content interactions, and offering deep dives into their touchpoints.
- Use case 3: Leadership Decision-Making Improvement, by providing comprehensive executive-level dashboards company-wide and within teams, to identify issues, uncover opportunities, and forecast performance easily.
Target Audience
Marketing and sales teams, CMOs, and sales leaders within B2B organizations.
