SPATE
Spate is an analytics platform that helps beauty and wellness companies understand consumer behavior and make better decisions. Spate delivers data-driven insights by analyzing billions of online search signals and beauty-related TikTok videos.
Product Highlights
- What's the next big trend?: Spate identifies emerging trends and uses predictive modeling to determine whether a trend is just a fad or is here to stay.
- Who's owning the space?: Spate provides competitive analyses to identify the level of competition, emerging brands in the space, and white-space opportunities for brands.
- How to position the trend?: Spate provides contextual data for selecting top ingredients, claims, and concerns to highlight in product messaging and SEO based on consumer priorities.
Use Cases
- Data-driven marketing decisions: Spate’s data helps beauty and wellness companies make better decisions about product launches, marketing campaigns, and advertising efforts.
- Consumer understanding: Spate provides valuable information about consumer behavior and needs, allowing companies to better personalize their marketing strategies.
- Identifying new opportunities: Spate’s data helps identify emerging trends and untapped market opportunities, enabling companies to capitalize on them.
Target Audience
Spate is designed for beauty and wellness companies, from indie to enterprise.
