Plausible
Plausible is a simple, easy-to-use, privacy-friendly web analytics alternative to Google Analytics. Open-source, lightweight, and easy to understand, Plausible is cookie-free and fully compliant with GDPR, CCPA, and PECR. Made and hosted in the EU, powered by European-owned cloud infrastructure. 🇪🇺
Product Highlights
- Simple Analytics: Effortlessly understand your website data and get all the essential insights on one page in one minute. No need for layers of menus, creating custom reports, custom dashboards, or PowerPoint documents. You can even import your Google Analytics stats.
- Lightweight Script: Plausible's script is 75 times smaller than Google Analytics. Your page weight will be cut down, your site will load faster, and you'll reduce your carbon footprint for a greener and more sustainable web. A site with 100,000 monthly visitors can save 8.2 kg of CO2 emissions per year by switching.
- No Need for Cookie Banners or GDPR Consent: All site measurement is carried out absolutely anonymously. Cookies are not used, and no personal data is collected. There are no persistent identifiers. No cross-site or cross-device tracking either. Your site data is not used for any other purposes. All visitor data is exclusively processed with servers owned and operated by European companies and it never leaves the EU.
Use Cases
- Website Analytics: Track your website visitors, sources, and the pages they view.
- Marketing Campaign Tracking: Analyze the impact of your marketing campaigns and determine the best channels to attract visitors and drive sales.
- Conversion Tracking: Understand your conversion rates, pinpoint influencing factors, and improve them.
Target Audience
Plausible is designed for websites and businesses that value privacy and seek a simple, effective web analytics solution.
