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LucaThe Pricing Co-Pilot for Retail Operators.

Pricing Strategy is one of the most powerful levers that retailers have at their disposal to create growth, yet it is underleveraged. Most retail pricing teams settle for making decisions in spreadsheets, shooting in the dark, and working backward from a cost-plus margin target, leaving a LOT of money on the table. Our founders experienced these problems at scale when they built pricing tech at Uber that made Uber a billion dollars in profit a year. They realized that retail was lacking the same quality and sophistication of price tooling. So, they built Luca. Luca is an AI-powered co-pilot for retail operators, which constantly identifies revenue and profit headroom, makes recommendations for price adjustments and saves countless work hours along the way. Luca is backed by Y Combinator, Menlo Ventures, and others.

2022-12-05
Active
Early
W23
4
B2B
United States of AmericaAmerica / Canada
Luca screenshot
More About Luca

Luca | A Modern Pricing Engine for Retail

Introduction

Luca’s AI-powered pricing engine leverages sales patterns and market intelligence to make smart pricing and promotional decisions, helping retail businesses optimize their pricing strategies.

Key Features

  • Automated Pricing: Elasticity-informed pricing decisions.
  • Competitive Intel: LLM-powered price data from competitors.
  • Promotional Pricing: Smarter discounting decisions.
  • Measure Impact: Deep analytics for every price change.
  • Pricing Rules: Setup SKU level rules and constraints.
  • Relationships: Configure inter-product pricing relationships.
  • Strategy: Setup northstar business strategy for your business.
  • Key Value Items: Calculate and measure your KVIs.
  • Team Settings: Add your entire team of operators into decision-making.
  • Scenario Planning: Connect your data sources into the Luca dashboard.

Use Cases

  • Grocery Stores: Luca for online grocers and grocery chains.
  • Brands: Luca for CPG, DTC, and wholesale brands.
  • Retail: Luca for specialty retail, apparel, footwear, and marketplaces.

Pricing

Luca offers flexible pricing plans tailored to the needs of different retail businesses. Contact us to learn more about our pricing options and find the best plan for your business.

Teams

Luca supports collaborative decision-making by allowing you to add your entire team of operators to the platform. This ensures that all stakeholders are involved in the pricing strategy and can contribute to achieving business objectives.

Why Luca?

  • Software + Services: Full in-person integration support with live Slack + Teams customer support. Weekly data science office hours.
  • AI Powered + Human Steered: Automate 99% of the busywork, but retain 1% of human-curated, intuition-based decision making.
  • Ship Fast: Weekly feature launches and a turnaround of less than 2 weeks on customer requests. Inbuilt product customizability.

Testimonials

  • Cezar Rachieru, VP Operations, Duffl: "We were trying to hit a profitability target while holding our units volume steady. Luca helps us do just that."
  • Kabeer Chopra, CTO and Co-founder, Burrow: "The Luca platform has an opinionated way on how to go about pricing strategy, which shows results."
  • Michael Walter, Director of eComm, Nature's Path: "Luca has helped us establish pricing for our DTC Channel with full configurability on strategy."
  • Ines Freytes, VP of Product, Laika: "We feel really supported by how quickly they've customized the solution and got the tool working for our business."
  • Chris Jocson, VP of Finance and Tech, Good Eggs: "With Luca, we are able to price holistically while removing the grunt-work of manual price changes."

Case Studies

  • Burrow: Navigated the post-COVID environment with Luca’s pricing engine.
  • Good Eggs: Built a pricing and promotional process without having to scale their team.
  • Nature’s Path: Benefited from a built-for-DTC pricing strategy.

Integrations

Luca seamlessly integrates with your existing systems to push price changes directly into production, ensuring a smooth and efficient pricing process.

Ready to learn more? Book a demo to see how Luca can bring pricing intelligence into your process.