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WorkbaseData & workflow platform for B2B account teams

We help B2B companies reduce churn and grow customer spending. Our product gives account managers access to data dashboards and priority checklists needed to proactively save customers and upsell them to more profitable products. Most companies have all the data they need to figure this out, but it’s often locked away in 20 different systems. There is no central place for an account manager to easily prioritize which customers to focus on and what actions to take to help them. Workbase is the solution, by one-click integrating the data sources and customizing the interface and actions for each company. When working on similar internal tools at companies like Segment, we saw first-hand that proactively managing the customer journey could increase net retained revenue by as much as 20 percent.

2020-09-10
Acquired
Early
S20
4
B2B
United States of AmericaAmerica / CanadaRemotePartly Remote
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More About Workbase

Workbase: Bring Superpowers To Your Account Teams

Transform Raw Data into Revenue-Generating Workflows

Key Features

  • Formula-Based Triggers: Fine-tune triggers with custom formulas to filter out noise.
  • Cross-Object Formulas: Access multiple tables with rollups, lookups, and custom queries.
  • Stackable and Persisted: Combine and store formulas for complex workflows.
  • Record Level Alerts: Get personalized, actionable notifications down to individual records.
  • Custom Messages: Send customizable messages via email, chat, or text.
  • Automated Actions: Automate tasks like creating records, bulk updating data, or adding records to campaigns.
  • Clean Workbook Interface: Organize work into easy-to-follow workbooks.
  • Production Grade Support: Deploy on live systems with batch, parallelize, and scale compute support.

Use Cases

  • Product-Led Growth: Sales engine run on top of self-service accounts and usage.
  • Customer Ops: Customer success based on analytics and automation.
  • Modern Selling: Data-driven sales enablement, hygiene, and analytics.
  • Account GTM: Orchestration of account-based selling and marketing.
  • Growth Rate: Monitor accounts with an uptick in transaction volume.
  • Employee Count Rollup: Aggregate employee counts between linked accounts.
  • Case Prioritization: Prioritize incoming cases by keywords.
  • Forecast Update Alert: Track opportunities with significant forecast updates.
  • CRM Data Quality: Identify accounts with usage limits beyond normal deviations.
  • Field Completeness: Ensure key fields are filled out in opportunities.
  • Customer Operations: Track orders stuck in backlog and operational outliers.
  • Expansion Opportunity: Identify users from new regions or departments.
  • Renewal Risk Flag: Flag customers in red health with upcoming renewals.
  • Product Adoption: Monitor customer log-ins and usage behavior.
  • Support Health: Track major support tickets and platform errors.
  • Deal Lifecycle Monitoring: Monitor opportunities stuck in stages or with drop-offs in buyer response.

Pricing

Workbase offers flexible pricing plans tailored to your business needs. Contact us for a custom quote and start transforming your data into actionable insights today.

Teams

Workbase empowers teams across various functions:

  • Revenue Operations: Enable analysts to become self-sufficient and eliminate bottlenecks.
  • Salesforce Admins: Simplify maintenance and follow health score creation.
  • Business Operations: Plan and run customer journeys directly from Slack.
  • Customer Success: Build and maintain monitoring and insights to scale operations.

Arm your team with a modern data platform and unlock the full potential of your account teams with Workbase.