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TrackingplanAutomated QA for your Digital Analytics

Trackingplan automatically discovers and monitors all the information your applications and websites are collecting, ensuring that you can trust your BI, analytics, marketing, and sales tools. You can think of us as Segment Protocols but totally transparent, where developers can keep using Google Analytics, Amplitude, Hubspot, Intercom, Braze, etc. as they are used to. Installed in minutes in using your Tag Manager or adding just one line of code to your web or apps, we model all the data being sent to third parties. Since Trackingplan understands what each piece of data means, it identifies patterns, detects anomalies, and automatically connects the dots to create value from data that was hidden in plain sight: An always up-to-date single source of truth and data governance tool. To discover, understand and document your data and improve communication across teams. Automated notifications when something breaks or changes. To make sure that integrations are always well implemented: Schema errors, traffic anomalies, rogue events... Easy to understand, customizable, cross-service alerts. To detect trends, insights, and problems without using complex, engineer-oriented solutions.

2022-01-05
Active
Early
W22
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More About Trackingplan

Trackingplan | Ensure the Quality of Your Digital Analytics

Introduction

Trackingplan offers a fully automated observability solution that identifies and resolves issues in your digital analytics, marketing, and attribution pixels, ensuring impeccable data quality and attribution without the need for manual audits.

Key Features

  • Automated Discovery and Audit: Get a real-time, always-updated picture of your analytics schema.
  • Automated Alert System: Stay informed about errors and changes in your digital analytics and marketing automations.
  • Automated Root Cause Analysis: Quickly identify and resolve errors to streamline diagnosis and incident resolution times.
  • Cross-Service Insights: Monitor all data sent to third-party integrations from your apps and websites.
  • Easy Installation: Simple setup with a copy-paste tag or SDK integration.

Use Cases

  • Digital Analysts: Automate error detection and root cause analysis to maintain data quality.
  • Marketing & Growth: Prevent attribution and pixel errors to enhance campaign performance.
  • Developers & QA Teams: Detect and fix analytics errors before they reach production.
  • Agencies: Eliminate manual audits and receive alerts to detect errors before clients do.

Pricing

Trackingplan offers tailored pricing plans to suit different needs, including specialized plans for agencies. Contact us to get a quote or book a demo to see how Trackingplan can benefit your organization.

Teams

Trackingplan is designed to support various teams involved in the data collection process:

  • Digital Analysts: Receive instant notifications about any error or change affecting the quality of your integrations.
  • Marketing & Growth Teams: Be notified whenever pixels disappear, control campaign attribution, and fix tagging issues.
  • Developers & QA Teams: Catch analytics errors before they hit production.
  • Agencies: Manage multiple sites and apps with automated alerts to detect errors before clients do.

Get started with Trackingplan today and ensure the quality of your digital analytics effortlessly.