ConvergeSegment for Ecommerce

Converge: Ecommerce Customer Data Platform

The Data Platform for Paid Customer Acquisition

Key Features

• Event Forwarding: Power all marketing tools with accurate data through server-side tracking.
• Conversion Tracking: Track 100% of conversions and enrich your data.
• Attribution: Improve ad-platform attribution accuracy and ad-targeting through event enrichment.
• Integrations: Manage all pixels and Conversions API (CAPI) integrations in one place.
• Data Management: Track custom events, create custom properties, and ensure data quality.
• Consent & Privacy: Native CMP integrations, Google consent mode, and privacy controls.
• Re-identification: Stitch together revenue touchpoints to customer acquisition channels.
• Enrichment: Boost attribution accuracy and ad targeting with first-party data.

Use Cases

• Ecommerce: Integrate directly with your ecommerce backend to guarantee tracking 100% of conversions.
• Marketing: Leverage data from ad platforms to calculate CPA, ROAS, and break down across campaigns.
• Analytics: Forward data to analytics tools, data warehouses, ESPs, and more.
• Custom Events: Track and send custom events anywhere thanks to server-side tracking.
• Ad Targeting: Maximize retargeting audiences and optimize event match quality.

Pricing

Converge offers flexible pricing plans tailored to your business needs. Contact us to get a custom quote and see how Converge can enhance your marketing ROI.

Teams

Converge is trusted by top B2C growth teams to improve attribution accuracy and enhance ad targeting. Our platform is designed to support marketing teams, developers, and data engineers with robust tools and integrations to ensure accurate tracking and reporting.

Book a demo to see Converge in action and learn how it can help your team achieve better marketing performance.